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Evolve with the shifting landscape
Let’s face it. The current business landscape has shifted rapidly after Covid-19. Nowadays, the way people use and navigate social media have since accelerated especially with the advancement of AI. And if you’re a sales leader accustomed to pre-pandemic sales strategies, chances are that you’re currently finding it difficult to carve a niche in this fast-evolving marketplace. In fact, it’s likely that you sense a somewhat “diminishing relevance” as your efficiency and effectiveness in closing new deals have declined significantly. So unless you either stubbornly stand your ground by choosing to ignore the technological changes around you or plan for an early retirement, I suggest that you adapt to the shifting market and societal trends that majority of consumers now embrace. Here are five tips to get you started.
Expand your sales bubble
Your ultimate task as a sales leader is to achieve sales goals. But if you’re still not hitting those targets, perhaps you should consider expanding your bubble. A sales bubble refers to your current sphere of influence in selling. Ideally, we work within a specific limited bubble until we finally reach a high level of influence within that sphere. However, in many cases, sales leaders are reluctant to move beyond their current bubble due mainly to the discomforts that such a change brings.
Focus on victory
Year 2026 is fast approaching! And it’s high time to look back and reflect on how your business performed this 2025. How was it? The simplest way to do this is to look at performances—sales, services rendered, successful transactions, and so on. By these key performance parameters, it’s easy to judge a business as to whether it passed or failed. But as sales leaders, we must also consider the overall business journey, lest we miss salient lessons vital to our success in the coming year. In his book The 21 Irrefutable Laws of Leadership, John Maxwell mentioned that leaders must always find a way to win. So if your numbers this year are not exactly where you wanted it, focus on strong points, improvements, achievements and lessons in order to help navigate your team towards success. Here are three effective tips in focusing towards victory.
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